Knowing what is right is not enough—action matters. Mary Gentile’s Giving Voice to Values (GVV) framework equips professionals with the tools and confidence to act on their ethical beliefs, even under organizational pressure. GVV emphasizes practical strategies for ethical action rather than merely analyzing dilemmas.

Anticipating Ethical Challenges: Professionals must identify situations where ethical dilemmas may arise. Preparing for challenges in advance reduces hesitation and increases the likelihood of acting with integrity.

Pre-Scripting Responses: Planning what to say and how to respond in challenging situations helps individuals maintain clarity, confidence, and consistency in their actions.

Building Alliances: Engaging supportive colleagues strengthens the ethical stance, providing mutual reinforcement and shared accountability.

Applying Values in Practice: GVV emphasizes actionable behavior—aligning decisions with personal and organizational values consistently. This approach encourages individuals to speak up when encountering unethical practices, contributing to a stronger ethical culture.

Organizations that foster a culture of ethical advocacy benefit immensely: reduced risk of misconduct, enhanced employee trust, and greater alignment with organizational values. Empowering employees to give voice to their values transforms ethical knowledge into tangible action, ensuring that integrity is not theoretical but practiced in every workplace decision.

Ultimately, Giving Voice to Values is a blueprint for cultivating moral courage, reinforcing ethical culture, and enabling professionals to act responsibly in a complex and competitive business environment.